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About us

About Fuel
Our Philosophy
Nutrition is often a complex and baffling area, with lots of different products and brands all professing to be the “best on the market”. As a result it is often difficult for people to have confidence in deciding and using nutrition.

Therefore fuel developed solutions to “navigate the nutritional minefield” and help people make informed choices. These include the unique INA tools (Individual Nutrition Assessment) and the ASK.FUEL service.

Our Promise
Fuel prides itself on world class customer service, both in terms of its secure online ordering and range of products, but also in its delivery and customer support. If you have any queries or complaints we would love to hear from you as we are continually looking to improve our service.

You can contact our customer service department between the hours of 9am and 6pm weekdays.

As part of our philosophy we are constantly searching for new products and solutions to offer our customers.

If you have any product or solution suggestions then we would love to hear from you. You can contact us using this email address or by calling the customer service department.

[email protected]

Customer Service Department

FREE PHONE :0800 652 4750

If you would like more details about fuel or have any questions then please do not hesitate to contact us using our ask.fuel service.

Company Profile
Fuel was first established by triathletes who felt they could not get a choice of brands from one shop, but more importantly they did not feel confident in knowing the difference between the products and what would suit them best.

From this premise, Fuel was born and has grown rapidly to become the UK’s leading independent sports nutrition provider offering free advice and the widest range of quality products to thousands of people across the UK.

This independence has seen Fuel grow into a strong and trusted brand which is now the leading nutrition specialists in the UK. We have recently made a TV documentary with the  NATIONAL-GEOGRAPHIC on nutrition in sport, which is to be shown in over 40 countries, and will be lecturing on sports nutrition at the biggest triathlon event in the world this year.

As a forward reaching company we are continually looking to recruit key personnel to take our company forward and to maintain high levels of customer service. If you are interested in a career at Fuel, then please email [email protected] for more details.